Top 5 Mistakes Brands Make in Visual Content — And How to Fix Them

Behind every successful brand, there’s powerful product content. But too often, visuals fall short — costing brands conversions, credibility, and customer trust.

Here are the 5 most common mistakes we see brands make in their visual strategy — and how to avoid them.

Mistake 1 – Inconsistent Product VisualsDifferent lighting, backgrounds, or image quality across your catalog create a disjointed shopping experience.Fix: With Solaya, every product is captured once, and visuals are automatically standardized across channels. 

Mistake 2 – Over-Reliance on PhotoshootsTraditional shoots are expensive, slow, and logistically complex. Products get delayed, damaged, or lost.Fix: Solaya replaces photoshoots with one scan — generating infinite visuals without shipping or reshooting.

Mistake 3 – Flat Images Only

• Shoppers want to zoom, spin, and explore — but too many brands still rely only on static 2D images.

• Fix: Solaya creates 3D models and 360° views, delivering immersive, interactive shopping experiences.

Mistake 4 – Content That Doesn’t Scale

• Launching new markets or platforms often means producing all visuals again from scratch.

• Fix: With Solaya, one scan powers visuals for every channel — e-commerce, ads, social media, AR, and more.

Mistake 5 – Inconsistency With Reality

• When visuals don’t accurately represent the product — wrong colors, distorted textures, or misleading details — it leads to returns and erodes customer trust.

• Fix: Solaya captures products with true-to-life accuracy, ensuring every detail, shade, and texture matches reality.

The Smart Way Forward

Great product visuals aren’t just decoration — they’re sales drivers. By avoiding these mistakes and embracing scalable, consistent, and accurate content, brands unlock growth while cutting costs. With Solaya, it all starts from just one scan.