Why 3D Gaussian Splatting is Revolutionising eCommerce

3D content has become essential in eCommerce, offering customers a detailed, interactive view of products. Traditional 3D modelling, however, is often slow and expensive. This is where 3D Gaussian Splatting comes in—a breakthrough in 3D reconstruction technology that’s faster, more efficient, and ideal for eCommerce.

How Does 3D Gaussian Splatting Work?

Instead of complex 3D meshes, 3D Gaussian Splatting uses thousands of small “blobs” called Gaussians to represent the surface and texture of an object. These Gaussians form a smooth, accurate model that’s much quicker to create and render than conventional methods.

Real-World eCommerce Example

Imagine an online shoe retailer wanting to showcase each product in full 3D, letting customers zoom in on the textures or spin the shoe to see every angle. With traditional methods, creating a 3D model for every shoe in their catalogue could take weeks and be very costly. Using 3D Gaussian Splatting, the retailer can produce detailed 3D visuals much faster. This speeds up the workflow, saves money, and provides a more engaging shopping experience that can lead to higher sales conversions.

Why eCommerce Brands Should Care

For eCommerce, 3D Gaussian Splatting offers a scalable, affordable solution for high-quality visuals. Customers get a near-in-store experience without the brand having to spend a fortune on 3D modelling.

At Solaya, we’re excited about this technology’s potential to redefine online shopping, making 3D content practical and accessible for brands of all sizes.